…revenue derived from podcast ads has doubled since 2017 and, it is now expected to hit an all-time rise of $2 billion in 2022.
It suffices to say that it is where the audiences are, that the market takes place. Can you imagine marketing to an empty room? I think not. The fact that ads are generating that high levels in podcasts means that indeed, it has gotten the attention of many.
Having said that, it is pertinent to include that about 120 million people in the USA turn to podcasts for information. When we think about it, that isn’t such a surprise. The regular News gives you information with a little bit of heartbreak about what’s going on in the world; a splash of accidents and wars.
Podcasts, on the other hand, streamlines your information to your area of interest, allow you to meet people of like minds, the leisure to tune in at your convenience, and to cap it all up, get you entertained in the process!
With the ravaging effects of the Covid 19 pandemic, more people resorted to the story-telling, and the informative option of podcasting, thereby increasing business in the area by over 50% since the last decade and experts foresee higher rates for the future.
How does this concern you as a business or brand owner?
Just like we said every serious business person takes their business to the center of the town, or at least the part of town where their target purchasers frequent. The podcast arena is a growing one, and those who get to utilize it now will always remain ahead of the game before the market becomes too saturated.
As a business-oriented person, you must start to grow your brand with podcast guesting. The opportunities are limitless and it is a rather easy way to market yourself without ever putting out an ad.
More so, podcast guesting allows you to connect with a wide range of people and teach them what you know. In fact, one of the rules of the game is that you do not market, or sell. You simply share the information at your fingertips, offer insights on the key interests of your listeners, and allow them free access to you. The rest will take care of itself.
What easier way to market yourself other than talking about what you love? People are often dissuaded about podcast guesting for a handful of reasons, we will now address those and offer a solution for you.
Reach 100% wider audience, and Boost Sales with Podcast Guesting
Here are three (3) reasons why you should absolutely consider Podcast Guesting.
#1 – Podcast Guesting Links you to an audience that is already interested in your field/ business area.
You can spend money running social media ads daily, while painfully keeping up with posts and updates which if not carefully positioned, will make you look and sound desperate. Or you can take the professional route, be hosted on a few targeted shows, share what you know, how you got to know them, and how that has developed your story up to date.
The good news about this kind of marketing is that people subscribe to shows based on interest. So, you will not be trying to convince this group of audience to buy into your idea or what you are selling. These people are already interested and once they perceive you as someone vast in that area, their patronage will naturally follow.
This phenomenon makes it easy to market to and gain more followership via podcast guesting. Unlike other marketing strategies, podcast guesting is directly targeted at people who already have an interest and who are looking for someone trustworthy, or a brand that is reliable in that line.
#2 – Build Respect in your Industry with Podcast Guesting.
When utilized correctly, podcast guesting and appearances can help you drive demand and gather respect in the industry. You know how the saying goes – people do business with people they know.
By engaging in podcast guesting, you get the opportunity to meet new people (and just as we have stated earlier), these are people who already developed an interest in your area of business. As you connect with them and gain their trust, they will undoubtedly rather do business with you than a total stranger whose depth of experience they do not know.
#3- More Audience with Just One Show
Podcast interviews are a very efficacious option. You could be traveling through cities to give a physical appearance at a conference, on you could, in fact, talk from the comfort of your home, and connect with hundreds or even thousands of people at the same time! Imagine reaching that many people at once!
Now, we will not pretend that all is rosy and smooth with podcast guesting. It definitely has its cons and a few bumps along the way, we will now address one of the biggest hurdles so far.
The Challenge of Choosing the Right Shows Has now been solved through Podcast Booking Services.
This challenge is often the hardest part for every intending podcast guest. You need to get into the right shows, and at the same time, you need to find enough number of those right shows and secure a guest interview at reasonably regular intervals to stay relevant in your industry. Then comes the question; HOW DO YOU GET THEM?
Since the increase in podcast shows in the early 2010s, podcast guests have had to struggle with getting it right. Many times, that means many hours trying to compile a list, hours trying to email the hosts, and many more hours trying to keep up. Usually, the stress involved put a lot of people off.
Luckily, there are now podcast booking services (that is our business by the way – mind you this isn’t marketing, we simply want to inform you what we do and how we are pretty good at it). With the help of a capable and dependable podcast booking agency, you will be able:
- to reach a wider spectrum of shows: we have turned podcast booking into a fun exercise, handpicking only the ones that are best, and suitable for your line of business.
- to connect to podcasts all over the world: you can spend days compiling the list of all the shows in Asia, Europe, or Australia, or you can sit back and allow an agency that has the comprehensive list and details of these shows to recommend them to you.
- You will also be able to secure speaking positions and manage schedules and interviews with ease.
For a reasonable fee, you could be podcast guesting with ease and with efficiency. We already have a buoyant network of shows that are world shakers and which have large active followings all over the world.
Increase your turnover and become more famous for what you do.
Once again, always remember not to market yourself during podcast interviews. For more insight on the dos and donts of podcast interviews, check out our article on the topic. It is always more appealing to be the guest that people love to listen to and meet, because of your wealth of knowledge in the area, and do not forget to bring your touch to your conversations.
You can as well share your experience and what the journey has been like. At the end of your speech, people will believe in your brand and want to buy what you sell, not because they were marketed, but because they trust that such a learned person in the industry cannot offer bad quality. Do you get it?
Now that the hard part is settled, do you now see why podcast guesting is a must?
In this article, we have discussed the background, the rise, and the expectations for the podcast industry and why every business/ brand must now consider investing in this kind of subtle marketing. We have also shared insights on how to overcome some of the hardest hurdles of podcast guesting.
Thanks for sticking to the end, and see you in the next post!